{"id":3193,"date":"2017-02-21T13:10:47","date_gmt":"2017-02-21T11:10:47","guid":{"rendered":"http:\/\/www.pureti.es\/?p=3193"},"modified":"2024-02-16T02:04:20","modified_gmt":"2024-02-16T01:04:20","slug":"lona-de-shiseido-impregnada-con-pureti-que-descontamina-madrid","status":"publish","type":"post","link":"https:\/\/pureti.es\/en\/lona-de-shiseido-impregnada-con-pureti-que-descontamina-madrid\/","title":{"rendered":"LONA de SHISEIDO tratada con PURETi descontaminando Madrid"},"content":{"rendered":"<figure id=\"attachment_3370\" aria-describedby=\"caption-attachment-3370\" style=\"width: 554px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.pureti.es\/wp-content\/uploads\/2017\/02\/Lona-Shiseido-con-PURETi.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3370\" src=\"http:\/\/www.pureti.es\/wp-content\/uploads\/2017\/02\/Lona-Shiseido-con-PURETi.png\" alt=\"lona-descontaminante-shiseido-pureti\" width=\"554\" height=\"288\" srcset=\"https:\/\/pureti.es\/wp-content\/uploads\/2017\/02\/Lona-Shiseido-con-PURETi.png 1293w, https:\/\/pureti.es\/wp-content\/uploads\/2017\/02\/Lona-Shiseido-con-PURETi-150x78.png 150w, https:\/\/pureti.es\/wp-content\/uploads\/2017\/02\/Lona-Shiseido-con-PURETi-768x400.png 768w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/a><figcaption id=\"caption-attachment-3370\" class=\"wp-caption-text\">Lona descontaminante de SHISEIDO con PURETi<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>El a\u00f1o pasado la empresa de cosm\u00e9tica <strong><a href=\"http:\/\/blog.shiseido.es\/lona-de-shiseido\/\" rel=\"nofollow noopener\" target=\"_blank\">SHISEIDO<\/a><\/strong> instal\u00f3 en un edificio una <strong>lona tratada con PURETi <\/strong>\u00a0que<strong>\u00a0<\/strong>por\u00a0<strong>un mes estuvo descontaminando\u00a0<\/strong>Madrid.<\/p>\n<p style=\"text-align: left;\">La que tuvo repercusi\u00f3n en m\u00e1s de <strong><a href=\"http:\/\/www.pureti.es\/wp-content\/uploads\/2016\/05\/Pureti-Shiseido.pdf\">120 medios de comunicaci\u00f3n<\/a>\u00a0<\/strong>internacionales (TV y prensa).<\/p>\n<p>La lona descontaminante de 1.000 metros cuadrados impregnada de <strong>PURETi<\/strong>\u00a0<strong>desintegr\u00f3 los contaminantes, reduciendo as\u00ed la poluci\u00f3n de la ciudad<\/strong>\u00a0de 500 coches circulando, como lo har\u00edan los \u00e1rboles.<\/p>\n<p>Ha sido una <strong>acci\u00f3n publicitaria revolucionaria<\/strong>.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>SHISEIDO<\/strong> se puso por objetivo limpiar el medio ambiente con <strong>nuestra tecnolog\u00eda disruptiva<\/strong>, con la cual hemos ganado el <strong><a href=\"https:\/\/www.iscapeproject.eu\/\" rel=\"nofollow noopener\" target=\"_blank\">iSCAPE<\/a><\/strong>, el <strong><a href=\"https:\/\/pureti.es\/en\/ganado-concurso-mas-ambicioso-la-u-e-descontaminar-ciudades\/\">proyecto m\u00e1s ambicioso de la Uni\u00f3n Europea<\/a> <\/strong>para descontaminar ciudades.<\/p>\n<p>Aprovechando de \u00e9sta forma el \u201c<strong>Green marketing<\/strong>\u201d que aporta PURETi.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfC\u00f3mo una lona puede descontaminar el medio ambiente?<\/h2>\n<p>&nbsp;<\/p>\n<p>Muy sencillo, con un proceso similar al de la fotos\u00edntesis por medio de <a href=\"https:\/\/pureti.es\/en\/fotocatalisis\/\">fotocat\u00e1lisis<\/a> <strong>descomponiendo los contaminantes<\/strong> y transform\u00e1ndolos en sales y vapor de agua, siempre que haya presencia de luz (natural o artificial).<\/p>\n<p>De \u00e9sta forma \u00e9sta lona mejora el entorno <strong>eliminando hasta en un 85% los gases del efecto invernadero<\/strong> como el metano y NOx.<\/p>\n<p><span style=\"font-weight: 400;\">Tras \u00e9sta campa\u00f1a publicitaria el <strong>ayuntamiento de Madrid<\/strong> aprob\u00f3 un plan para aplicar <strong>PURETi<\/strong> en todos los soportes de comunicaci\u00f3n exterior. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por lo que\u00a0<strong>Clear Channel<\/strong>\u00a0<a href=\"https:\/\/www.clearchannel.es\/noticias\/notas-de-prensa\/clear-channel-gana-el-concurso-de-mobiliario-urbano-de-madrid-y-amplia-su-oferta-en-espana\/\" rel=\"nofollow noopener\" target=\"_blank\">gan\u00f3 el concurso mobiliario urbano <\/a>\u00a0para transformar los mupis en verdaderas <strong>unidades descontaminantes<\/strong>\u00a0<strong>purificadoras del aire.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"responsive-video-wrap clr\"><iframe title=\"Lona descontaminante de SHISEIDO y PURETi\" width=\"1200\" height=\"675\" data-src=\"https:\/\/www.youtube.com\/embed\/U490CzUgxTA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\"><\/h1>\n<h1 style=\"text-align: center;\">Si quieres saber c\u00f3mo podr\u00edas a\u00f1adir valor a tus productos, servicios y clientes \u00a1<a href=\"https:\/\/pureti.es\/en\/contact\/\">Cont\u00e1ctanos<\/a>!<\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_3192\" aria-describedby=\"caption-attachment-3192\" style=\"width: 594px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.pureti.es\/wp-content\/uploads\/2017\/02\/Firma-Generica-PURETi-iSCAPE-Esp.jpg\"><img decoding=\"async\" class=\"wp-image-3192 lazyload\" data-src=\"http:\/\/www.pureti.es\/wp-content\/uploads\/2017\/02\/Firma-Generica-PURETi-iSCAPE-Esp.jpg\" alt=\"Ganadores-proyecto-iSCAPE-de-la-Union-Europea-para-reducir-la-contaminacion\" width=\"594\" height=\"420\" data-srcset=\"https:\/\/pureti.es\/wp-content\/uploads\/2017\/02\/Firma-Generica-PURETi-iSCAPE-Esp.jpg 1123w, https:\/\/pureti.es\/wp-content\/uploads\/2017\/02\/Firma-Generica-PURETi-iSCAPE-Esp-150x106.jpg 150w, https:\/\/pureti.es\/wp-content\/uploads\/2017\/02\/Firma-Generica-PURETi-iSCAPE-Esp-768x543.jpg 768w\" data-sizes=\"(max-width: 594px) 100vw, 594px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 594px; --smush-placeholder-aspect-ratio: 594\/420;\" \/><\/a><figcaption id=\"caption-attachment-3192\" class=\"wp-caption-text\">Ganadores del proyecto iSCAPE de la Uni\u00f3n Europea<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>&nbsp; El a\u00f1o pasado la empresa de cosm\u00e9tica SHISEIDO instal\u00f3 en un edificio una lona tratada con PURETi \u00a0que\u00a0por\u00a0un mes estuvo descontaminando\u00a0Madrid. La que tuvo repercusi\u00f3n en m\u00e1s de 120 medios de comunicaci\u00f3n\u00a0internacionales (TV y prensa). La lona descontaminante de 1.000 metros cuadrados impregnada de PURETi\u00a0desintegr\u00f3 los contaminantes, reduciendo as\u00ed la poluci\u00f3n de la ciudad\u00a0de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[44],"tags":[56,26,65,27,28,46,52,61,20,62],"class_list":["post-3193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-co-branding","tag-descontaminacion-y-purificacion-del-ambiente-con-minerales","tag-fotocatalisis","tag-produccion-aire-puro","tag-purificacion-del-medio-ambiente","tag-reducir-la-contaminacion","tag-salud","tag-smartcities","tag-solucion-sostenible","tag-union-europea","entry","has-media"],"_links":{"self":[{"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/posts\/3193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/comments?post=3193"}],"version-history":[{"count":27,"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/posts\/3193\/revisions"}],"predecessor-version":[{"id":3520,"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/posts\/3193\/revisions\/3520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/media\/3370"}],"wp:attachment":[{"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/media?parent=3193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/categories?post=3193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pureti.es\/en\/wp-json\/wp\/v2\/tags?post=3193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}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